Michael Lander

Visa’s first member sourced card benefit program. We took the Visa Signature card with a hundred great benefits and added a social element to make it bigger and better. We made it visually simple to discover rewards, then gave cardholders the power to decide what benefits we'll offer next. 

Our small team collaborated to invent an app and startup business for HP. It's expected to generate over 60M in revenue for HP and introduce a new medium we're calling social printing.

What is it?

Inkable is the world's first Social Printing app that gives you and your friends the power to print to each others printers. Send a photo you just shot, share an image from Instagram or give someone a unique creation you want to share—it's a more personal way to share with friends. Now, instead of sending a digital image that will drift to the bottom of your feed, you can give a physical one that will be kept.

A PNC account comes with a money management application called Virtual Wallet. It helps you track your spending, automate your savings goals and visualize what your money is doing so you can keep things in check. Our video demos put a human face on your expenses.

Kit’s Underground is a new wine shop in Manhattan, and the objective of this campaign was to let everyone who lives or works in a six-block radius know about it. Hundreds of these were posted on every surface possible. Passersby uploaded them to Facebook and Instagram.

They were ultimately seen by over 30 million people around the world.

We created a social network between Olympics fans and Visa’s Olympic athletes. This global execution centered around the concept of cheering for the athletes and we gave fans the ability to cheer via video, text and photo cheers. Fans were rewarded with exclusive content from the athletes and in many cases personal shout outs from Olympic athletes. It lived on Facebook and on social media sites in 81 different countries. Over 60 million people participated from around the world. 

PNC wanted to compete with the successful American Express Small Business Saturday campaign. So we created a social campaign that celebrated the ambition of every small business owner—to make it big.

As a localized endeavor, we provided each branch with a template to feature a local business client. That person was photographed and given the Titan treatment across Facebook and LinkedIn.

This was a finalist in the B2B category at Cannes and was part of an effective campaign I created for IBM that extended into print as well. Digital security is critical for any industry so IBM was letting their business partners know, we’ve got your back. This piece was sent inside an “evidence” bag and claimed to be info about cracking IBM security. Inside was a book that was blank. We included book jacket reviews by hackers who were crushed that their livelihood was now threatened.

Our client asked us to experiment with Instagram to promote their fastest inkjet printer with a NYC theme. We came up with several 6 second looped video ideas, grabbed a client and shot them in one day with an intentionally rough look using an iPhone. This was HP CEO Meg Whitman's favorite campaign of the year.

Samsung created a portable satellite player that allowed you to capture songs as you heard them to replay. We used visual metaphors for famous songs and created a game to go with it. I won a Webby for this 360 campaign.

“Them’s fighting words!” are the rallying cries to find the countries best bartenders at the Espolòn Cocktail Fights, a multi-city tour of bartender events hosted by Espolòn Tequila to crown the most creative and skilled bartender around. Our team created, produced and promoted this growing and evolving experience. This year we changed the format to a tag team event. 

This is one of the many events my team created and socialized for Cadillac. We created videos for racing series, produced culinary events and introduced the world to Cadillac automotive innovations.

Wild Turkey Behind the Barrel is an unforgettable bourbon experience led by Wild Turkey Master Distillers Jimmy and Eddie Russell, as well the next generation of Wild Turkey, Bruce Russell. The bartenders chosen will visit the Wild Turkey Distillery, learn priceless knowledge surrounding the Wild Turkey legacy, and create indelible memories with the Russell's themselves. We produce every aspect of this experience, digitally, traditionally and experientially. 

The successful Most Interesting Man in the World campaign wanted to bring to life the man behind the beard. So while I was working at Mirrorball we enlisted Jim Rose to host a traveling show that would embody the personality of the MISW himself.